STROH FIRE THE NEW CULT SHOT FROM STROH! What do you need to really heat up your party? Fire - From STROH! STROH Fire. The new Cult Shot from Austria - with the unique aroma of STROH and the fruity sharpness of real birds eye chilies. STROH Fire - now on the spirits shelf. In STROH Fire, the unique aroma of STROH is combines with the crisp note of Bird's Eye chilies and together they guarantee an incomparable taste experience. The recipe for our new cult drink comes from the STROH family and was written down in the 19th century. Now we have revived it and carefully developed it so that it fully meets the zeitgeist and taste of today's STROH fans.